Unit 6: Advertising

Unit Question: How can advertisers change our behaviour?

Listening 1: Advertising Techniques

Vocabulary Answers, p. 107
1. a; 2. c; 3. a; 4. b; 5. c;
6. b; 7. b; 8. c; 9. b; 10. a

Preview Listening 1 Answers, p. 108
Answers will vary. In the listening, the goods and
services mentioned are: home security, chocolate, a
rodeo event, a restaurant, and deodorant.

Main Idea Answers, p. 109
1. c; 2. d; 3. a; 4. e; 5. b

Listen for Details Answers, p. 109
1. T; 2. F; 3. T; 4. F; 5. F; 6. F; 7. T

What Do You Think? Answers, p. 109
Students’ answers will vary. Possible answers:
1. Ben’s Diner because it is catchy.
2. Emotional appeal since it causes the strongest
reaction.
3. Student can talk about radio ads they have
heard in English or their own language.

Listening Skill: Identifying fact and opinion

Activity A Answers, p. 110
1. fact; 2. opinion; 3. opinion

Activity B Answers, p. 110
1. opinion; 2. fact; 3. fact;
4. opinion; 5. opinion; 6. fact

Listening 2: Advertising Ethics and Standards

Vocabulary Answers, pp. 111-112
1. refund; 2. mislead; 3. aimed at;
4. injury; 5. withdraw; 6. monitor;
7. competitor; 8. evidence;
9. deliberately; 10. regulations

Listen for Main Idea Answers, p. 112
1. T; 2. F; 3. F; 4. T; 5. F; 6. T; 7. T; 8. F

Listen for Details Answers, pp. 112-113
1. b; 2. a; 3. b; 4. c; 5. a; 6. a; 7. a; 8. a

What Do You Think

Activity A Answers, p. 114
Students’ answers will vary. Possible answers:
1. Yes, because you see the product but are not
bothered by an annoying ad; No, because it’s too
subtle. Many movies and TV shows use product
placement ads.
2. Student may say children or teenagers because
they are younger and more easily influenced.

Activity B Answers, p. 114
Answers will vary. Possible answers:
1. It’s cheap, healthy, beautiful, modern, prestigious.
2. cheap–appliances, books, household items;
healthy–food, vitamins, skin care;
beautiful–makeup, hair products, clothing;
modern–electronics, cars;
prestigious–electronics, cars, clothing.

Vocabulary Skill: Context clues to identify meaning

Activity A Answers, p. 115
2. same ads all day / over and over;
3. the largest number of people watch TV;
4. sell more;
5. ads / everywhere;
6. couldn’t stop humming for days.

Activity B Answers, p. 115
1. push; 2. eye-catching; 3. prime time;
4. hype; 5. catchy; 6. tedious

Grammar: Modals expressing attitude

Activity A Answers, p. 116
1. don’t have to; 2. don’t have to;
3. can’t; 4. should; 5. shouldn’t

Activity B Answers, p. 117
Student’s answers will vary. Possible answers:
1. Ads that make people angry should still be allowed;
advertisers don’t have to make people happy.
2. Ads that mislead people must not be allowed. They
have to tell the truth.

Pronunciation: Part 1 Intonation in questions

Activity A Answers, p. 117
1. rise; 2. fall; 3. rise; 4. rise; 5. fall

Pronunciation: Part 2 Intonation in questions

Activity A Answers, p. 119
1. If you ask me; 2. because;
3. As far as I’m concerned;
4. For instance; 5. In my opinion

Writing Assignment 1

Please write a response to one of the unit questions and leave it in the comment section below. Also, please read and comment on other peoples answers. 

NOTE: Your participation in this assignment goes toward your final grade.

Unit 1: Are first impressions accurate?
Unit 2: What's more important; taste or nutrition?
Unit 3: What can we learn from success and failure?
Unit 4: Is change good or bad?
Unit 5: Are we responsible for the world we live in?

 - You must leave an answer to one of these questions before midnight Friday, April 18th. 
 - I am checking capitalization and punctuation in this writing assignment.

For example: 
i believe That Taste is more important than, nutrition.


Comment Format
name, class, and comment/answer

For example: 
Choi, Jayhoon, M/W 7,8
i think first impressions are very important because....

Unit 5: Responsibility

Listening 1: Corporate Social Responsibility

Vocabulary Answers, p. 87
1. consumer; 2. fair; 3. ignore; 4. fine; 5. profit; 6. benefit; 7. demand; 8. pollute; 9. impact;
10. Developed

Main Idea Answers, p. 88
1. T; 2. F; 3. F; 4. T; 5. T; 6. F

Listen for Details Answers, p. 89
1. a; 2. a; 3. b; 4. a; 5. b


What Do You Think? Answers, p. 89
Answers will vary. Possible answers:
1. It is very important. The benefits are the people
respect the companies more and might buy more
things from them because of it.
2. The company is because it is more powerful;
Individuals are because change has to start with
an individual person’s decisions.
3. Student may talk about companies in their own country.

Activity A Answers, p. 90
1. nervous; 2. angry; 3. uninterested

Activity B Answers, p. 90
1. angry; 2. uninterested; 3. nervous


Listening 2: Personal Responsibility

Vocabulary Answers, p. 91
a. check up on; b. trust; c. guilty;
d. sensible; e. influence; f. obligation;
g. lie; h. in charge of; i. help out;
j. appropriate

Listen for Main Idea Answers, p. 92
1. a; 2. b; 3. a; 4. c; 5. b

Listen for Details Answers, p. 92
1. c; 2. a; 3. c; 4. b; 5. b; 6. d

Activity A Answers, p. 93
Answers will vary. Possible answers:
1. My family gives me a lot of responsibility 
because I’m the oldest. Sometimes I wish I 
had less responsibility!
2. I think it depends on the person. Some people
mature more quickly than others.

Activity B Answers, p. 93
Answers will vary. Possible answers:
1. Companies should be careful not to pollute 
and to follow environmental laws. Individuals 
should recycle and reduce waste.
2. By recycling, by walking instead of driving, 
by reducing waste.

Activity A Answers, p. 94
2. (noun) the highest level
3. (verb) to stop doing something without achieving
what you wanted to do
4. (adj) not yet paid or done
5. (verb) to use something in a bad or dishonest way
6. (adj) having high standards of behavior
7. (verb) take the chance that something bad will
happen
8. (adj) honest and willing to talk

Activity B Answers, p. 94
Answers will vary. Sample sentences include:
1. It is important not to risk the environment for profit.
2. It is not just to pay workers less than a fair wage.
3. People won’t like a politician if he or she abuses power.
4. People and companies should be moral in their actions.
5. You must pay your outstanding library fines or you
won’t be allowed to register for next term.

Grammar: Tag Questions

Activity A Answers, pp. 95-96
1. aren’t you? 2. does he? 3. did they?
4. isn’t it? 5. shouldn’t she? 6. have they?
7. didn’t she? 8. can we?

Activity B Answers, p. 96
1. have you?
2. shouldn’t they?
Answers will vary. Possible answers:
3. We need to recycle, don’t we?
4. He was taking care of his sister, wasn’t he?
5. The company hasn’t polluted the river, has it?

Pronunciation: Intonation in tag questions

Activity A Answers, p. 97
1. Rise; 2. Rise; 3. Fall; 4. Fall

Activity B Answers, p. 97
1. Rise, knows the answer; 
2. Fall, doesn’t know;
3. Rise, knows; 
4. Fall, doesn’t know


REMEMBER: 
Quiz 2 (April 16-18); covers units 4 and 5 
The midterm exams (April 21-25); covers units 1,2,3,4 and 5.