Unit 6: Advertising

Unit Question: How can advertisers change our behaviour?

Listening 1: Advertising Techniques

Vocabulary Answers, p. 107
1. a; 2. c; 3. a; 4. b; 5. c;
6. b; 7. b; 8. c; 9. b; 10. a

Preview Listening 1 Answers, p. 108
Answers will vary. In the listening, the goods and
services mentioned are: home security, chocolate, a
rodeo event, a restaurant, and deodorant.

Main Idea Answers, p. 109
1. c; 2. d; 3. a; 4. e; 5. b

Listen for Details Answers, p. 109
1. T; 2. F; 3. T; 4. F; 5. F; 6. F; 7. T

What Do You Think? Answers, p. 109
Students’ answers will vary. Possible answers:
1. Ben’s Diner because it is catchy.
2. Emotional appeal since it causes the strongest
reaction.
3. Student can talk about radio ads they have
heard in English or their own language.

Listening Skill: Identifying fact and opinion

Activity A Answers, p. 110
1. fact; 2. opinion; 3. opinion

Activity B Answers, p. 110
1. opinion; 2. fact; 3. fact;
4. opinion; 5. opinion; 6. fact

Listening 2: Advertising Ethics and Standards

Vocabulary Answers, pp. 111-112
1. refund; 2. mislead; 3. aimed at;
4. injury; 5. withdraw; 6. monitor;
7. competitor; 8. evidence;
9. deliberately; 10. regulations

Listen for Main Idea Answers, p. 112
1. T; 2. F; 3. F; 4. T; 5. F; 6. T; 7. T; 8. F

Listen for Details Answers, pp. 112-113
1. b; 2. a; 3. b; 4. c; 5. a; 6. a; 7. a; 8. a

What Do You Think

Activity A Answers, p. 114
Students’ answers will vary. Possible answers:
1. Yes, because you see the product but are not
bothered by an annoying ad; No, because it’s too
subtle. Many movies and TV shows use product
placement ads.
2. Student may say children or teenagers because
they are younger and more easily influenced.

Activity B Answers, p. 114
Answers will vary. Possible answers:
1. It’s cheap, healthy, beautiful, modern, prestigious.
2. cheap–appliances, books, household items;
healthy–food, vitamins, skin care;
beautiful–makeup, hair products, clothing;
modern–electronics, cars;
prestigious–electronics, cars, clothing.

Vocabulary Skill: Context clues to identify meaning

Activity A Answers, p. 115
2. same ads all day / over and over;
3. the largest number of people watch TV;
4. sell more;
5. ads / everywhere;
6. couldn’t stop humming for days.

Activity B Answers, p. 115
1. push; 2. eye-catching; 3. prime time;
4. hype; 5. catchy; 6. tedious

Grammar: Modals expressing attitude

Activity A Answers, p. 116
1. don’t have to; 2. don’t have to;
3. can’t; 4. should; 5. shouldn’t

Activity B Answers, p. 117
Student’s answers will vary. Possible answers:
1. Ads that make people angry should still be allowed;
advertisers don’t have to make people happy.
2. Ads that mislead people must not be allowed. They
have to tell the truth.

Pronunciation: Part 1 Intonation in questions

Activity A Answers, p. 117
1. rise; 2. fall; 3. rise; 4. rise; 5. fall

Pronunciation: Part 2 Intonation in questions

Activity A Answers, p. 119
1. If you ask me; 2. because;
3. As far as I’m concerned;
4. For instance; 5. In my opinion